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Cutting through the noise: Engaging HCPs in the age of AI
Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland
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Putting the customer at the centre of attention with Digital Twin
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s...
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Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM...
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Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk
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Maximizing digital and AI for a new generation of customers
Interview with Ainara Luque Saavedra, Global (ex-U.S.) Scientific Communications Lead for Inflammation, Amgen.
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Co-creation is not a buzzword. How Pharma teams can make it work (with a little
How do you future-proof your engagement strategy without falling back on the same old...
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AI won’t do the whole job. Transform your pharma engagement strategy
A panel with some of the most actionable advice that Pharma customer engagement managers...
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From DeepBlue to AI heights in healthcare
How artificial intelligence is transforming pharmaceutical development, manufacturing, and patient care
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Human empowerment with human oversight: The role of GenAI in Medical Affairs
Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer
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Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
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Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering...
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The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
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