Education

What is a medical writer? A medical writer must demonstrate at least three key skills: Subject-specific knowledge in one or several therapeutic fields.  The ability to disseminate complex information using simple, accessible language and a range of formats. Extensive, varied experience in the field. What does a medical writer do? A medical writer must juggle several tasks, adopting a meticulous, methodical approach to ensure content quality remains high. One particularly time–consuming job involves searching databases and online …

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Can you trust scientific and medical experts? How are scientific and medical experts perceived by the wider public? To what degree can we trust such experts? Societal experts have long been supporting politicians to push their agendas. Medical experts have been called upon during pandemics to provide context and predictions. Climate change experts have faced demands for definitive answers as fresh evidence continues to emerge, constantly reshaping our understanding of the issue.  …

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Top tips to create a science explainer blog post The digital age has drastically shortened the attention span of audiences. This means medical and scientific digital content must first captivate before it can effectively inform readers. A science explainer blog post that does not intrigue the audience will quickly vanish in the crowded space of the internet.  When creating science explainer content, a striking headline will draw audiences in. But it need to be carefully crafted to hold their attention throughout the piece. Good writing is essential. Follow these steps for top tips …

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Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many,  the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction.  This required a greater number and variety of digital content than ever before. From management, operations and marketing to sales and product or service …

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Is AI able to use its summarising ability to extract information? Artificial intelligence (AI) algorithms are already well established in information businesses.  The  summarising ability of AI can make our lives much easier. AI is most effective when used to augment, rather than replace, human capabilities.  When it comes to published information, AI can be used to accurately summarise most complex subjects, such as  medical or scientific research papers. When relying on AI for …

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Can you trust science or medical videos on YouTube? Misinformation and fake news are everywhere on the internet. They are often heightened through social media. Anyone can post anything, anywhere, at any time. So how do we know so-called science or medical videos are credible? The key to good judgement is checking the information sources. But this is easier said than done. Most of us consider ourselves able to tell …

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Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience, and a medical story must captivate the reader if they are to understand the information it contains and follow up afterwards with further research.  Stories are an important way of connecting with the …

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Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many, the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction.  This required a greater number and variety of digital content than ever before. From operations to marketing, creating …

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