In an exclusive interview with SciencePOD, Sarah Christensen of Novartis unveils the future of HCP engagement through data-driven, personalised communication and cutting-edge AI technologies, ahead of her panel at Reuters Events: Pharma 2024.
Join us for an exclusive interview with Donatello Crocetta, SVP at UCB, as he shares insights into innovative customer-facing roles and digital advancements in healthcare ahead of his panel at Reuters Events Pharma 2024.
Jens Christmann, Global Head of Customer Insights and Omnichannel Engagement at Mundipharma, emphasises the importance of customer-centric approaches over technology-first strategies in enhancing engagement with healthcare professionals (HCPs). Speaking to SciencePOD ahead of his presentation at the NEXT Pharma Summit 2024, Christmann shares insights on leveraging omnichannel engagement to improve customer satisfaction and operational excellence. Despite the challenges of adapting to AI and digital trends, particularly for midsize companies, Mundipharma focuses on understanding HCP needs and executing with precision. Christmann highlights the significance of cross-functional collaboration and the need for a balanced approach to technology and customer service to drive better healthcare outcomes.
Dana Vigier, VP and Central and Northern Europe Area Head at Alexion, AstraZeneca Rare Disease, shares her views on a holistic approach to rare diseases. She emphasises the importance of listening to the voices of rare disease patients and ensuring they have access to the best treatment options.
In an exclusive interview with Michelle Melka, Director of Global Product Strategy, Digital Transformation at BioMarin, we delve into the changing landscape of pharmaceutical marketing. Melka emphasizes the importance of a patient-centric approach and highlights how BioMarin is evolving its digital capabilities to meet customer preferences. Learn about the challenges faced in providing accurate and accessible information, especially in the realm of rare diseases. Melka also discusses the company’s ambitions for powerful digital transformation and the future of content and omnichannel strategies in building meaningful relationships with healthcare professionals. Don’t miss the insights from this industry leader as she shares her vision for the future of pharma marketing.
Interview with Philip Pisa, Director, Digital Marketing and Innovation at Roche “The best omnichannel strategy is the one that it is actually possible to implement,” says Philip Pisa, Director, Digital Marketing and Innovation at Roche. Philip will attend the Reuters Pharma Customer Engagement Europe 2023 event, which runs from 9–10 November in London, and will …
Interview with Panos Papakonstantinou, Global Engagement Catalyst Leader at Roche Panos Papakonstantinou, the Global Engagement Catalyst Leader at Roche, will speak at November’s NEXT Pharma CX & Engagement Summit 2023 in Vienna, Austria, in a session entitled ‘Unlocking the power of CX for authentic and meaningful engagements.’ SciencePOD had the opportunity to speak with Panos …