Challenge
To raise awareness of malnutrition in key patient groups, the pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints.
- Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary digital content for such a campaign.
- Although internal materials were available, the pharma company had to develop a process by which content assets could be created consistently and optimised for digital engagement. They required a digital content partner to translate complex clinical data into clear, engaging, and scientifically rigorous content.
Strategic approach
Working with SciencePOD and a medical affairs strategy consultancy partner, the client first defined three key objectives:
(1) Identify knowledge gaps and raise awareness among HCPs about malnutrition in key patient populations
(2) Promote proactive prevention and management measures to reduce incidence rates
(3) Guide HCPs toward appropriate clinical solutions
The result was the development of a twelve-month campaign integrating in-person HCP engagement and a planned roll-out of short-form digital content based on the latest clinical evidence.
Solution and innovation
SciencePOD developed a tiered content strategy that transformed each key piece of scientific evidence into streams of multiple digital assets. The content assets resulted in a cohesive narrative delivered through tailored formats such as:
- -Articles to raise awareness
- Infographics for quick reference