USE CASE #2
Bite-size content boosts marketing campaign impact
Amplify marketing campaign success with compelling summarised evidence
Create digital content assets to use at marketing campaign touchpoints to boost customer engagement in publishing and life sciences sectors. See case studies below:
When our pharma or science/medical publishing clients want to enhance the impact of their marketing campaigns, they look to SciencePOD to create concise digital content assets to publish on landing pages, embed in emails and post on social media. SciencePOD’s audience- and channel-optimised content allows our clients to extend their marketing campaigns’ reach and effectiveness. As a specialist in turning complex scientific and medical material into clear and concise digital assets, our clients also can be assured of SciencePOD content accuracy.
Highlights
Problem
As companies undergo a digital transformation or when launching or refreshing products and publications, they need to increase their level of customer awareness and reach new audiences through carefully designed and implemented content marketing campaigns. In these cases, one-off or limited campaigns are ineffective; a longer-term approach is needed to grow a customer base and establish a new or refreshed brand, product or publication. These longer-term marketing campaigns require time-consuming planning, creation and scheduling of content.
SciencePOD solution
| • Ability to speed up content creation, increase content reusability, and optimise content in response to data insights. Maximise use of available material—use available single source scientific/technical documents to create summaries that communicate key messages in scientific evidence or complex technical documentation. |
| • Increase reusability and production speed with modular content suited for reuse and repurposed across formats multiple times and throughout the life of a campaign. |
| • Create templates, modular content assets, and summarised content that are quality checked, compliant and ready for multiple campaigns aimed at different audience segments. |
| • Streamline content creation with dedicated pre-vetted teams of science and medical writers, editors and multimedia producers. |
Summary
SciencePOD gives marketing teams the tools they need to implement successful content marketing campaigns. We deliver evidence-based, creative content suitable for long-term and multiple campaign use. Our content creation strategy includes template design and a modular content approach that helps streamline production, reduces bottlenecks and costs, and facilitates content reuse and personalisation for audience segments. SciencePOD’s workflow platform allows collaboration of dedicated teams drawn from a global network of content creators with subject matter expertise across all scientific, technological and medical disciplines.