SciencePOD

SciencePOD Editor

Sample 6-Month Editorial Calendar for Publishers

An editorial calendar for publishers is a staple for a well thought through content, publishing and marketing process. The best way to manage such a process has always been through an editorial calendar. Organisation is key to any successful content marketing campaign, be it directed at expert or lay audience. Here at SciencePOD, as experts …

Sample 6-Month Editorial Calendar for Publishers Read More »

Infographic

Infographics for Communicating Medical Information to Non-Specialists

The importance of communicating medical information to non-specialists One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly …

Infographics for Communicating Medical Information to Non-Specialists Read More »

Transforming Complex Physics Research into Digital Stories for EPJ represented by bubbles

Case Study: Transforming Complex Physics Research into Digital Stories

  Why transforming complex physics research is essential in communication Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals, for example topics such as complex physics research. In both of these examples, content creators produced highlights based on research papers published in EPJ …

Case Study: Transforming Complex Physics Research into Digital Stories Read More »

There are many benefits to real and compelling storytelling

Case Study: Creating Complex Training Material for Specialists

Why create complex training material for specialists The request from a multinational biotechnology company that provides analytical and laboratory products was to create complex training material for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The …

Case Study: Creating Complex Training Material for Specialists Read More »

Phone representing Digital Stories Increase Reach for Elselvier Publications

Case Study: Digital Stories Increase Reach for Elselvier Publications

Why digital stories are necessary to increase content research Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further. The stories were created by …

Case Study: Digital Stories Increase Reach for Elselvier Publications Read More »

Symbol of African countries SciencePOD and WWIS will cover

SciencePOD Partners With WWIS to Boost Science Stories

SciencePOD is the first content marketing platform to increase the impact of African scientists’ work through science stories Dublin, Ireland & Randburg, South Africa, 12th March 2020— SciencePOD is pleased to announce the signature  of a partnership with WorldWide Information Services (WWIS) to increase the impact of research organisations across Africa, through quality science stories, now available …

SciencePOD Partners With WWIS to Boost Science Stories Read More »

Why science is made of podcasting

Why Science is Made for Podcasting

A lesson on how to successfully engage in science podcasting Karen Emslie, SciencePOD content creator  Podcasts offer on-demand listening, anytime, anywhere. Listeners around the world have embraced audio storytelling and hits, such as Serial and Stuff You Should Know, have been downloaded millions of times. Science podcasts, including The Weirdest Thing I Learned This Week and Science Vs, are among the most popular.  The numbers speak …

Why Science is Made for Podcasting Read More »

representation of the open access sector through light image

Publishing Shifts to Author-Centric Services

The new author-centric form of publishing Jean Claude Burgelman at APE 2020. Photo credit: Edwin de Kemp. Publishing sector must invest in developing new services to underpin Open Science expansion In this podcast interview, Jean-Claude Burgelman, the Open Access envoy at the Directorate General Research and Innovation of the European Commission, in Brussels, Belgium, shares …

Publishing Shifts to Author-Centric Services Read More »