BLOG
Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
Read More
Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering...
Read More
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
Read More
Carving out our niche for being human, not just the human in the
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
Overcoming barriers to digital transformation in healthcare industry
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
Taking a ‘one size fits few’ approach to successful change and innovation
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
Raising the bar for hyper-personalised omnichannel experiences in healthcare
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
Beyond Pharma: What Global Media Trends Reveal About the Future of Healthcare Communication
Discover what the latest global media trends reveal about the future of healthcare communication....
Read More
Enhancing customer experience, from strategy to tactics
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More
AI in Medical Affairs: Redefining Quality Content Creation in the Healthcare Sector
"Is AI good enough to create the content I need?" I'm often asked this...
Read More
Summaries are key to pharma’s effective communication with HCPs
New tech combining forensic linguistics and machine learning yields surprising insights into what does...
Read More