USE CASE #4
Populate specialist thematic portals with evidence-based, newsworthy content
Add value to thematic content portals to boost portal use
Creation of scientifically accurate and highly readable digital stories to populate a thematic hub in a specialist online portal.
Introduction
Pharmaceutical companies and science publishers increasingly rely on thematic portals or knowledge hubs to position themselves in the field, strengthen their credibility, and attract and retain customers. But to be effective, portals and hubs must provide value to customers through constantly updated and relevant information. With the speed and volume of scientific and medical outputs, populating portals and hubs with relevant, useful and even personalised content is a massive challenge. SciencePOD’s content factory makes populating portals and hubs easy and predictable with regular delivery of evidence-based digital stories (text and visual) that are scientifically and medically accurate.
Highlights
Problem
To be credible, remain relevant, attract and retain users, thematic portals and knowledge hubs must provide the latest information on research, insights, developments and innovations. The speed and volume of new scientific and medical outputs makes this challenging; additionally, the subject matter expertise required for the creation of accurate content to populate portals/hubs is often unavailable or insufficiently available in-house.
SciencePOD solution
| • Content factory system that allows for regular delivery of up-to-date and relevant content covering the latest research. |
| • A modular content approach that minimises review bottlenecks and facilitates content reuse, repurposing and localisation. |
| • Ability to both scale and personalise content. |
| • Dedicated pre-vetted teams of science and medical writers, editors and multimedia producers. |
| • Access to network of subject matter specialist content creators. |
| • Access to AI-summarisation solutions. |
Summary
Thematic portals or knowledge hubs are an increasingly important asset for pharma companies and scholarly publishers; they allow them to strengthen credibility, attract and retain customers, and provide portal/hub users with real value in the form of up-to-date, relevant and even personalised content. But to be effective, portals and hubs must be constantly updated with fresh and useful information that is accurate and compliant. SciencePOD’s content factory (with an option also for AI-hybrid creation) makes populating portals and hubs easy and predictable with regular delivery of evidence-based digital stories that are scientifically and medically accurate.