Boosting Open Access Publications with Content Marketing
Open access (OA) is meant to bring us closer to open science. So, what is hindering progress? The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the scientific literature. An inability to understand the meaning of the research represents an even greater hindrance to open science and multidisciplinary collaboration than access to publications.
Why content marketing matters to OA publications and publishers
The next step on the path to a more open science requires OA publications to make research articles accessible to a wider audience of specialists and non-specialists. Being open access is not enough. With thousands of open access publications avail- able, a new approach to marketing and pro- motion is needed. This new approach centres on a transition from journal-led to author-led marketing and focuses on value-added content that is both engaging, understandable as well as scientifically accurate.
SciencePOD are experts in the open access publications industry, we create compelling content to attract any audience. Our expert content creators take one key academic or research paper and turn it into multiple compelling sources. This omnichannel strategy encourages audiences from all backgrounds to engage with the content.