The request from a multinational biotechnology company that provides analytical and laboratory products was to create content for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The objective was to help scientists optimise the outcome of their experiments and provide advice in troubleshooting. This case required the delivery of clear, concise, scientifically accurate content tailored to an audience of specialists. Topics covered in this project ranged from ‘Real-time PCR basics’ to ‘miRNA analysis and real-time PCR’.
In a large content project such as this, accuracy and quality control are paramount. At the same time, there is still a need to ensure that the result is useful, insightful and clear. Therefore, it required a team of content creators with expertise in content creation (science writers and editors) as well as qualifications and experience in biomedical science, molecular biology, medicine and computational modelling.