HCP Engagement

The HCP engagement mess we’re in. And how we get out

While other industries have responded swiftly to the need for a more insightful approach to their digital content during the pandemic, Pharma has been dragging its heels. So much so that it is starting to frustrate audiences and fuelling existing digital fatigue. The increasing gap between the content healthcare professionals (HCPs) are asking for and the content being provided needs to be addressed. Preferably yesterday.