Month: November 2020

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

Understanding Your Customer and Marketing Environment Read More »

The secret to increasing patient engagement Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA …

Advancing patient engagement during a crisis Part II Read More »