Digital marketing in the age of COVID-19

Digital marketing in the age of COVID-19

Interview with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has disrupted the way we do business, with a rapid increase in demand for digital customer engagement as face-to-face interaction has taken a back seat. Digital marketing...
How to Succeed with Omnichannel Communication

How to Succeed with Omnichannel Communication

Top tips to engage with HCPs and patients in your digital transformation Are you under pressure to improve communication efforts as your business undergoes its digital transformation? Do you need to effectively engage with healthcare professionals (HCPs) and...
Open Access Science for Medical Education

Open Access Science for Medical Education

BOOST YOUR POWER TO INFLUENCE WITH EVIDENCE-BASED CONTENT How to make storytelling the cornerstone of your communications activities to foster patient & HCP engagement There can be no doubt, world events have firmly thrust the digital age in pharma upon us with...