Month: November 2018

Lack of personalised content development Everyone seems to be suffering from content indigestion as news competes with native advertising for readers’ attention. So what are start-ups doing to fix this? The simple answer: personalised content development.  During the weeks running up to the biggest toy selling season, nobody ignores how cartoons and kids’ movies are …

AI-driven Personalised Content Development Read More »

What about web automation keeps digital publishers awake at night?  This is a question that has more answers than we have space in this column. However, for many, having the right set of web automation tools is essential. This is as true for digital marketing as it is for creating quality content. Publishers from mainstream …

Digital publishers under the spell of web automation Read More »